Agro2Circular is spearheading the adoption of a circular economy solution, aiming to upcycle agrifood residues and reduce waste. This initiative will transform waste into new cosmetic, nutraceutical, food formulations, and biodegradable packaging. The entire process will be transparent and traceable through an ICT platform. The project focuses on transitioning away from single-use items, emphasizing sustainable value chains and harnessing the untapped potential of agrifood residues. It will begin in Spain’s Murcia region and later expand to Italy and Lithuania, involving public engagement and circular business models to promote scalability and adaptation.